UX Research & Product Design Case Study

Background

Meow Wolf is an art production company creating and operating narrative driven immersive and interactive art exhibits. Their first location based entertainment venue opened in Santa Fe, New Mexico in 2016.

Meow Wolf’s website for purchasing tickets to their exhibits was made in 2016 and needed an overhaul. 

My Role

USER EXPERIENCE RESEARCH

• Focus groups

• Competitive audit

• Usability test

• A/B testing

• Multivariate testing 

• Surveys

• Clickstream analysis

• Heat maps 

• Benchmarking

TOOLS

QuickTime, AirTable, Hotjar, Google Analytics, Google Forms, Google Sheets, Google Docs, Keynote

PRODUCT MANAGEMENT

• Wrote user stories

• Use cases

• Use case scenarios

• Requirements for design

• Technical documentation

• Stakeholder management

• Report to Director of Digital

TOOLS

Jira, Confluence, Google Sheets, Google Docs

USER EXPERIENCE DESIGN

• Design the new responsive ticketing website in a mobile first approach

• Ideation

• Customer journey

• Information architecture

• Interaction design

• Wireframes

• Prototype

TOOLS

Sketch, Invision

USER INTERFACE  DESIGN

• Create high fidelity wireframes

• Design mocks

• Collaborated with the web designer on the final design

• Implement the current Design System Language

• Correct the design to meet web accessible standards

• Graphic design

• Update the Design System Manager with new UI and graphics

TOOLS

Sketch, Illustrator, Photoshop, Invision

Contact me to see the full case study

• Challenges

• Goals

• Solution

• UX research

• Wireframes

• Prototype

• User interface design

• UX UI features

• Design system manager

• Web accessibility

• Project results

• KPI and success metrics